Understanding and Interpreting Your User Data
Data mining is the practice of organizing, compiling and analyzing multi-source data to identify patterns and trends that describe user behavior so that organizations better understand their customer and member base.
Through reviewing descriptive and transactional data such as length of time of membership, recency, frequency and monetary transactions, extent and type of activity involvement, demographic and psychographic data and participation patterns in your organization’s governance structure,
Higher Logic can identify individuals that can lead and help sustain your new community initiative. By creating models of like-minded people, your communities can be pre-populated or networks can be created in advance of community launch to ensure that when members first try the Connected Community products, they immediately experience the value of belonging to a group of like-minded individuals.