Higher Logic puts comprehensive launch plans together to ensure your communities are introduced with the right positioning and appeal so that communities are quickly established and members rapidly begin to generate their own content and connections.
Go-to-market plans identify the right sequence of groups or product features to roll out so that your members stay excited and engaged, as well as provide a communications plan for how to introduce, discuss, and manage your new communities.
The right mix of outbound communication vehicles for your target audiences are chosen to maximize member awareness and encourage member participation. Higher Logic can work with internal or external resources to then produce integrated marketing campaigns that carry the visual identity and messaging that will create demand for your new community initiative.
Services We Provide: - Training sessions and debriefs for your Board, staff, committees, and community leaders
- Volunteer Community Leadership Management Kits
- Messaging and Positioning so that everyone knows how to discuss your communities and understands their use
- Roll-out strategies and plans
- Promotional campaigns to promote your communities
- Training tools (videos, documents, presentations)
- Policy and procedure development and documentation