The purpose of social strategy is to identify like-minded people and organize them into groups and networks around topics or tasks. Higher Logic works with your organization to outline how the social networks and target audiences should be organized, what functional components each should contain, and how each will be presented and positioned within the new community site.
We also identify baseline metrics for use in longitudinal analysis and identify key data that helps you understand user behavior. Through analyzing the actual interactions of your members with the community sites, Higher Logic can guide your organization in how to continuously improve your social networks to further your goals and identify emerging trends within your respective industry.
Services We Provide:- Identification of the right groups for social networking
- Identification of the "connectors" that can serve as community leaders and keep your communities healthy and growing
- User adoption strategies and plans
- Non-dues revenue strategies
- Plans for how to effectively manage communities
- Plans for how to keep your communities interesting and appealing to members
- Recruitment strategies using social networking tools
- Recognition and reward programs
- Communities of practice and knowledge management programs
- Identification and assessment of metrics for your communities