Higher Logic

We’re excited to share some big news: Nicole Saunders has joined Higher Logic to lead our customer experience strategy🎉 Nicole is one of the most respected voices in the industry. She’s built and led standout programs, guided some of the most well-known brands in shaping their approach to customer experience, and set a high bar for what thoughtful community leadership looks like. At Higher Logic, she’ll focus on helping our customers get even more value from their communities while bringing greater clarity and structure to how we support community-led growth. We’re lucky to have her on board and looking forward to what’s ahead. You can follow Nicole to stay connected. 

Kicking off the week with a shout out to more Super Forum award winners! 🧡 😊 🎉 Congratulations to Sarah Lawton from Race Forward and Rebecca Lobley from the Government Alliance on Race & Equity (GARE)—each recognized with our Best Community Design award! 🎉 Both Sarah and Becca created standout community experiences that are accessible, engaging, and beautifully designed. We're excited to celebrate their thoughtful work and the impact they're making—well deserved! 🖥️🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #CommunityDesign

AI is changing member behavior. The way people consume content, make decisions, and engage with information is evolving. What does that mean for your association and how can you adapt? Explore these tips! 👇 🔗And read more in CSAE's blog post (link in comments). #Associations #CommunityEngagement #MemberExperience #HigherLogic

One of the most impactful things you can do with your community is encourage customers to share their wins with your platform. One of our customers recently had success doing some advanced customizations in frontend code with the help of ChatGPT despite not having a development background. They created a great how-to post of what they did with examples and it has had some nice engagement within the community. 1) This is scaled CS: A best practice being shared, and there's no agenda because it comes directly from a customer. It won't be nearly as effective if your CSM is on a 1:1 call suggesting this. Now the entire Community benefits from the insight. 2) This is customer marketing: that's a great customer story to share and show tangible ways customers are seeing results and successes with your platform. 3) This is Community: it's fundamentally about sharing the resources so more people can benefit. I shared a link to the post in question in the comments since it's in a public part of the Higher Logic Vanilla Success Community.

We've got another Super Forum 2025 award winner to highlight! 🎉 Congratulations to Georgina Donahue from Pragmatic Institute, winner of our Industry Innovator award! 🎉 Georgina is leading the way with fresh ideas and creative strategies that push the boundaries of what community can do. We’re thrilled to celebrate her innovation and the impact she’s making—well deserved! 💡🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #CommunityInnovation

A community newsletter is one of the simplest ways to make your community feel more valuable. Here’s how to turn it into a repeatable practice: 1/ Curate top conversations Look at what’s already getting traction, like popular threads and bookmarked post. Also consider under-the-radar contributions that deserve more visibility. Then, add context to each highlight. Include a brief explanation of why it matters. For example: “This discussion on product roadmapping sparked ideas from 15+ members. If you’re planning for next quarter, this thread is a must read.” 2/ Add visibility with visuals Test including screenshots of the actual conversation. It makes the content feel more real and helps it stand out visually. 3/ Tailor for segments If you can, personalize. Send onboarding tips to new members. Send product updates to your most active contributors. Relevance > reach. 4/ Ask for feedback Use a poll or discussion thread to ask what members want to see and how often. Use their input shape your cadence and content mix. And if a standalone newsletter isn’t in the cards, try adding a “Community Corner” to your existing company email. The goal is to start small, stay consistent, and make it easier for members to find what they care about.

Time to shout out another award winner: 🎉 Congratulations to Elyssa Katz from the National Alliance for Care at Home, winner of our Most Valuable Digital Marketer award! 🎉 Elyssa stands out for her smart, strategic approach to digital engagement and her ability to connect with audiences in meaningful ways. We’re excited to recognize her impact and leadership—congrats, Elyssa! 📈🏆 #CommunityChampions #HigherLogic #CustomerSpotlight #DigitalMarketing #AssociationMarketing

Professional development isn't just a perk for association members: it's one of the MAIN reasons they join and stay members. In Smithbucklin's recent report on the "Perceptions and the Evolving Role of Associations," over 85% of member respondents said they renew their annual membership in order to take advantage of professional development. It's a powerful reminder that supporting your members' career growth isn’t optional — it’s essential. Karen Saverino, Smithbucklin CMO and one of the report's authors, joined us on The Member Engagement Show to share this and other highlights from the report! Watch this short clip 👇 and catch the full episode wherever you get your podcasts. (Link in comments) #AssociationLeadership #MemberEngagement #ProfessionalDevelopment #TheMemberEngagementShow

When AI offers instant, conversational answers, how do associations maintain their role as trusted sources of expertise? The answer: Lean into your unique member value—like trusted communities, tailored experiences, and deep industry knowledge—and double down on what makes your organization irreplaceable! 1️⃣ Foster belonging: Community and connection are hard to automate. 2️⃣ Deliver curated insights: Members want relevance, not just information. 3️⃣ Champion trust: Associations are uniquely positioned as reliable, mission-driven voices. ✅ Focus on human value. ✅ Lead with purpose. ✅ Let AI support—not replace—your member experience. Swipe through more tips below 👇 Or dive deeper in the Associations Now article (link in comments), featuring insights from Higher Logic CEO and AI innovator, Rob Wenger! #Associations #MemberEngagement #AI #CommunityLeadership

Big News! Super Forum 2026 is back in Washington, DC — Where Innovation Grows!      📅 Mark your calendars: April 26–28, 2026   📍 Location: Capital Hilton, Washington, DC     Join us for Higher Logic’s 16th Annual Super Forum — a powerhouse event where communities thrive, AI accelerates success, and your ideas amplify impact like never before. Whether you’re a seasoned expert or just getting started, this is the ultimate space to connect, learn, and innovate.    👉 Save the date now: https://lnkd.in/eH83GbG2 🔗 Check out all the details here: https://lnkd.in/eTckmWyw   #SF26 #AmplifySuccess #Innovation #AI #Networking #WashingtonDC #HigherLogic