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Higher Logic Blog

association marketer incorporating storytelling

11 min read

15 of Our Favorite Examples of Storytelling in Marketing


Get inspired by these examples of storytelling in marketing, from brands like Amazon and the Y, and learn how to tell more stories in your campaigns.

Elizabeth Bell
Elizabeth Bell
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AI and community

4 min read

Tags: AI, Community Strategy

Harnessing the Power of Human Community and AI with watsonx


Higher Logic collaborated with IBM to embed watsonx into our platform, giving online communities like IBM TechXchange on-demand answers.

Rob Wenger
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Association member considering membership renewal

6 min read

Tags: Association Strategy, Member Engagement, Member Retention

How to Get Association Members to Renew in 2024 and 2025


Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips. 

Higher Logic
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Calculating your member retention rate

8 min read

Tags: Member Retention

How to Calculate Member Retention Rate: A Step-by-Step Guide


Learn how to calculate member retention rate in 5 easy steps. Understand the formula and find out why it's crucial for your organization's growth.

Elizabeth Bell
Elizabeth Bell
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association professional reviewing community benchmarks

4 min read

Tags: Community Strategy, Member Engagement

Insights from the 2024 Association Community Benchmark Report: A Roadmap to Boosting Member Engagement


2024 Community Benchmarks are here! And they suggest a that making your community a central hub for all your initiatives makes for an easier, better member experience and creates more reasons for members to log in and engage.

Higher Logic
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association professional setting up a microsite

7 min read

Tags: Community Strategy, Member Engagement

Creating Engaging Microsite Experiences for Associations and Their Members


Managing and engaging various segments On a recent episode of The Member Engagement Show podcast, Kristen Parody and Cate Sauer shared their expertise on how associations use Higher Logic’s Component Management add-on to create microsites.

Kelly Whelan
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learn how to empower brand champions

4 min read

Tags: Community Strategy, Member Acquisition

Strategies for a High-Octane Champions Program (Best of Super Forum 2024)


Champion programs can drive significant benefits for associations and companies, from member or customer acquisition to enhanced brand advocacy. Learn tips for building a champion program of your own from one of our Super Forum 2024 sessions!

Higher Logic
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what is an online community

13 min read

Tags: Community Strategy

What is an Online Community? The Basics & Benefits


Discover the power of online communities for your organization and member engagement. Learn the benefits of building a branded online community today.

Higher Logic
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association community manager sharing growth metrics

5 min read

Tags: Association Strategy, Community Strategy, Member Engagement

Growing Your Association with Your Online Community


As your online community grows, it helps your association grow! Check out highlights from our recent podcast episode with Diana Mertz from the American Staffing Association..

Kelly Whelan
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Association professional using Higher Logic Thrive

Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!