New Jersey Society Of CPAs’ Community Supports Increased Member Engagement
Tags: Member Engagement
The Opportunity
NJCPA was looking for a robust engagement platform when they switched from a more limited platform to Higher Logic Community.
The Results
NJCPA’s Higher Logic Community helps them connect and communicate with their membership, manage segmented committees and interest groups, and improve member engagement.
“I’ve been here 32 years and I’d say it is the best thing we have ever done for our members. We get many unsolicited compliments and thanks, members saying they couldn’t be helping their clients if they didn’t get this information from us. It’s a great payoff for me and the staff who’ve been working long days to help keep our members supported and thriving.”
A Platform for Advice and Connection
On their previous community platform, the New Jersey Society of CPAs (NJCPA) kept their community locked down to just specific committees and segments because of the platform’s limited capabilities. When they switched to Higher Logic Community, the team recommended opening their community to their full 13,000+ membership. NJCPA could still have specific sub-communities for special groups, but this way they could really engage their entire membership.
The decision to open the community paid off! Having all their members in the online community makes it a great place for members to get answers and solutions from peers (which was especially important during the early days of the pandemic, because members needed advice and support for the 2020 tax filing deadline).
The online community (and by extension, NJCPA membership) is now a trusted source of information and collaboration. Through the community, even CPAs with no in-house colleagues have a network of practitioners to turn to.
Scalable Technology Supports Increased Member Engagement
Higher Logic’s automation tools have been key for NJCPA as they get members more involved. For example, things like built-in community digests that aggregate discussions from the previous day and real-time email alerts about new posts have all led to tangible results:
160%
increase in community activity
in one year
From 823 to 2,170
community posts
in one year
66%
sustained increase in community activity
since switching to Higher Logic Community
About The New Jersey Society of CPAs (NJCPA)
The New Jersey Society of CPAs (NJCPA) equips and empowers Certified Public Accountants in the state to thrive by being a part of an over 13,000-member community. Members can grow their technical and leadership expertise, build a powerful network, advance their careers and businesses, and save time and money by getting solutions faster, more efficiently, and at discounted pricing. NJCPA uses Aptify as their association management system.
How can Higher Logic Thrive help you increase community and member engagement?
Let’s set up time to talk about your needs and how we can help you deepen member connections.