The integration between Higher Logic Thrive and iMIS offers a wealth of opportunities. But are you using it to its full capacity to identify potential members and convince them to join your association? Learn how to combine the information that flows between these two systems to create automatic actions that follow up on leads and convert them to revenue.

During this webinar, presenter Beth Arritt, MBA/MKT, CiP, AiC, President and CEO of The Arritt Group, walks through how to:

– Leverage web tracking to identify leads
– Implement nurturing strategies
– Automate and personalise your membership renewal campaigns
– Improve incoming sponsorship revenue