Higher Logic’s 2024 Association Community Benchmark Report offers community performance and engagement insights specifically for the association and nonprofit industries. It collects anonymized data from ~1,500 associations and nonprofits in the United States, Canada, and the Asia-Pacific region.
Analyze how you compare to similar organizations and inform your strategic decision-making, resource allocation, and your member engagement strategies.
Download the report to explore:
- Average online community users, logins, and discussion activity.
- Average open rates for community digest emails (spoiler: community digest emails have a higher open rate than most of the emails you send!)
- How to expand on member engagement by taking a holistic approach to community – incorporating association initiatives like mentoring, volunteering, job boards, and chapters.
- The impact of size, age, and integration on online communities.
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THE 2024
Association Community Benchmark Report