Professionals Australia Reaches New Levels Of Growth With Automated Email Campaigns

Using Higher Logic’s automated email campaigns, Professionals Australia experienced the highest level of member retention in five years and the strongest single year of recruitment in their organisation’s history.

With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalised way. They had to send one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members.

Professionals Australia used Higher Logic’s email marketing automation solution to comprehensively review their audience’s behaviour and set up automated, responsive email workflows based on that data. They’ve set up automated campaigns for onboarding and engagement member journeys, enabling them to acquire more members, increase renewals, and reduce member resignations.

This targeted, personalised approach has been especially successful at engaging and recruiting more members under age 35.

Professionals Australia now uses a modern, digital approach to send personalised messages to each member segment, reaching them with the right message at the right time to drive measurable action. The association can see what works and what doesn’t and modify for better results.

Professionals Australia is a network of 25,000 Australian professionals working together for a better future. They use iMIS-ASI as their member database.