A Great Platform + Expert Support = Increased Member Engagement for RSA

The Challenge: A Disjointed Member Experience and Limited Engagement

RSA has a number of special interest groups (SIGs) that are a crucial component to their member engagement strategy and mission. Previously, these groups were disjointed and had little to no engagement. Members had to express interest via email in order to join.

Lucy Scorer, RSA’s Manager of Membership and Governance, updated this process so that members could join a SIG when they became an RSA member or renewed their membership, which resulted in hundreds of members joining SIGS.

Based on this increase in demand, RSA knew they couldn’t rely on the default community offering from their AMS, Membes – they needed a true community where members could easily engage with each other and share knowledge. And they needed community management tools and support that would help their small team.

The Solution: Higher Logic Thrive Platform Plus

Lucy had seen the power of Higher Logic’s community and marketing products through her work for two other associations. “I knew Higher Logic Thrive was a great platform and could provide our members with a forum to network and share information and resources,” she said.

Higher Logic Thrive Platform also integrates with Membes, and Lucy shared that, “that connection has been so seamless and, in my opinion, is one of the things that made it really easy for members to transition to using this platform.”

The Results: Easy Implementation and Strong Member Engagement

Higher Logic Thrive Platform has allowed RSA to take member engagement to a whole new level. “We have had excellent engagement in our Higher Logic Thrive community,” said Lucy. “Members are posting every single day. We love seeing them share documents and resources and find ways to improve the care of those with kidney disease. All that helps us serve our mission – we want to be the peak body for kidney health professionals, and the community makes it easier for us to connect people who work in this industry.”

Prior to using Higher Logic Thrive Platform, RSA also had no option for members to directly connect with each other, outside of our in-person events. And because of the huge geographical area they serve, this was prohibitive for a lot of their members. Now, members can engage from anywhere.

And it was easy to implement! RSA loves working with their Higher Logic Thrive Services team – both to launch their platform and to continue engaging members. Having access to Higher Logic Advisors is like adding extra expertise and staff to their small team.

“In addition to providing our members with a space to connect and share, we love being able to use Higher Logic Thrive Platform for all our communications and marketing too,” said Lucy.

About the Renal Society of Australasia (RSA)

The Renal Society of Australasia (RSA)’s mission is to inspire and enable the delivery of better outcomes and experiences in kidney care. The RSA is a multi-disciplinary organisation of members, with membership open to nurses, social workers, dietitians, technicians, unit managers, transplant coordinators and other allied healthcare professionals working with people with kidney disease. Members are the collective voice of those that are advancing the care of people with kidney disease.