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Higher Logic Blog

woman drafting emails in a cafe using AI Assistant

5 min read

Tags: AI, Association Strategy

Unleashing the AI Assistant for Associations: Tips for AI Prompts


Learn how Higher Logic's new AI Assistant will redefine the way your association operates and how you can make the most of it!

Chris Weaver
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Leader discussing engagement trends

14 min read

Tags: Association Strategy, Marketing and Communications

23 Examples of Brands Being Real, Done Well


Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.

Elizabeth Bell
Elizabeth Bell
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8 min read

Tags: Marketing and Communications, Member Engagement

Member Engagement Scoring: How Associations Can Measure Digital Engagement Levels


Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

David Jovel
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association member using the association's mobile app

5 min read

Tags: Community Strategy, Member Engagement

Engage Members Anytime, Anywhere: Mobile Apps for Associations


Mobile apps have become an essential tool for associations. We need to meet members where they are, which is increasingly on their mobile devices. Learn tips for using an app to increase member value.

Kelly Whelan
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association marketer incorporating storytelling

11 min read

15 of Our Favorite Examples of Storytelling in Marketing


Get inspired by these examples of storytelling in marketing, from brands like Amazon and the Y, and learn how to tell more stories in your campaigns.

Elizabeth Bell
Elizabeth Bell
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AI and community

4 min read

Tags: AI, Community Strategy

Harnessing the Power of Human Community and AI with watsonx


Higher Logic collaborated with IBM to embed watsonx into our platform, giving online communities like IBM TechXchange on-demand answers.

Rob Wenger
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Association member considering membership renewal

6 min read

Tags: Association Strategy, Member Engagement, Member Retention

How to Get Association Members to Renew in 2024 and 2025


Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips. 

Higher Logic
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Calculating your member retention rate

8 min read

Tags: Member Retention

How to Calculate Member Retention Rate: A Step-by-Step Guide


Learn how to calculate member retention rate in 5 easy steps. Understand the formula and find out why it's crucial for your organization's growth.

Elizabeth Bell
Elizabeth Bell
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association professional reviewing community benchmarks

4 min read

Tags: Community Strategy, Member Engagement

Insights from the 2024 Association Community Benchmark Report: A Roadmap to Boosting Member Engagement


2024 Community Benchmarks are here! And they suggest a that making your community a central hub for all your initiatives makes for an easier, better member experience and creates more reasons for members to log in and engage.

Kelly Whelan
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Association professional using Higher Logic Thrive

Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!