Higher Logic Blog
14 min read
Tags: Association Strategy, Marketing and Communications
23 Examples of Brands Being Real, Done Well
Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.
8 min read
Tags: Marketing and Communications, Member Engagement
Member Engagement Scoring: How Associations Can Measure Digital Engagement Levels
Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.
5 min read
Tags: Community Strategy, Member Engagement
Engage Members Anytime, Anywhere: Mobile Apps for Associations
Mobile apps have become an essential tool for associations. We need to meet members where they are, which is increasingly on their mobile devices. Learn tips for using an app to increase member value.
11 min read
15 of Our Favorite Examples of Storytelling in Marketing
Get inspired by these examples of storytelling in marketing, from brands like Amazon and the Y, and learn how to tell more stories in your campaigns.
4 min read
Tags: AI, Community Strategy
Harnessing the Power of Human Community and AI with watsonx
Higher Logic collaborated with IBM to embed watsonx into our platform, giving online communities like IBM TechXchange on-demand answers.
6 min read
Tags: Association Strategy, Member Engagement, Member Retention
How to Get Association Members to Renew in 2024 and 2025
Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips.
8 min read
Tags: Member Retention
How to Calculate Member Retention Rate: A Step-by-Step Guide
Learn how to calculate member retention rate in 5 easy steps. Understand the formula and find out why it's crucial for your organization's growth.
4 min read
Tags: Community Strategy, Member Engagement
Insights from the 2024 Association Community Benchmark Report: A Roadmap to Boosting Member Engagement
2024 Community Benchmarks are here! And they suggest a that making your community a central hub for all your initiatives makes for an easier, better member experience and creates more reasons for members to log in and engage.
7 min read
Tags: Community Strategy, Member Engagement
Creating Engaging Microsite Experiences for Associations and Their Members
Managing and engaging various segments On a recent episode of The Member Engagement Show podcast, Kristen Parody and Cate Sauer shared their expertise on how associations use Higher Logic’s Component Management add-on to create microsites.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!