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Higher Logic Blog

association member using the association's mobile app

5 min read

Tags: Community Strategy, Member Engagement

Engage Members Anytime, Anywhere: Mobile Apps for Associations


Mobile apps have become an essential tool for associations. We need to meet members where they are, which is increasingly on their mobile devices. Learn tips for using an app to increase member value.

Kelly Whelan
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association marketer incorporating storytelling

11 min read

15 of Our Favorite Examples of Storytelling in Marketing


Get inspired by these examples of storytelling in marketing, from brands like Amazon and the Y, and learn how to tell more stories in your campaigns.

Elizabeth Bell
Elizabeth Bell
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AI and community

4 min read

Tags: AI, Community Strategy

Harnessing the Power of Human Community and AI with watsonx


Higher Logic collaborated with IBM to embed watsonx into our platform, giving online communities like IBM TechXchange on-demand answers.

Rob Wenger
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Association member considering membership renewal

6 min read

Tags: Association Strategy, Member Engagement, Member Retention

How to Get Association Members to Renew in 2024 and 2025


Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips. 

Higher Logic
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Calculating your member retention rate

8 min read

Tags: Member Retention

How to Calculate Member Retention Rate: A Step-by-Step Guide


Learn how to calculate member retention rate in 5 easy steps. Understand the formula and find out why it's crucial for your organization's growth.

Elizabeth Bell
Elizabeth Bell
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association professional reviewing community benchmarks

4 min read

Tags: Community Strategy, Member Engagement

Insights from the 2024 Association Community Benchmark Report: A Roadmap to Boosting Member Engagement


2024 Community Benchmarks are here! And they suggest a that making your community a central hub for all your initiatives makes for an easier, better member experience and creates more reasons for members to log in and engage.

Kelly Whelan
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association professional setting up a microsite

7 min read

Tags: Community Strategy, Member Engagement

Creating Engaging Microsite Experiences for Associations and Their Members


Managing and engaging various segments On a recent episode of The Member Engagement Show podcast, Kristen Parody and Cate Sauer shared their expertise on how associations use Higher Logic’s Component Management add-on to create microsites.

Kelly Whelan
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learn how to empower brand champions

4 min read

Tags: Community Strategy, Member Acquisition

Strategies for a High-Octane Champions Program (Best of Super Forum 2024)


Champion programs can drive significant benefits for associations and companies, from member or customer acquisition to enhanced brand advocacy. Learn tips for building a champion program of your own from one of our Super Forum 2024 sessions!

Higher Logic
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Association professional using Higher Logic Thrive

Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!