Higher Logic Blog
6 min read
Tags: Marketing and Communications
Double Opt-in vs. Single Opt-In for Email Marketing
Should you use double opt-in or single opt-in for your email list subscribers? Learn the pros and cons and decide what fits with your email marketing strategy.
8 min read
Tags: Marketing and Communications
What Does iOS 18 Mean for Email Marketers?
Learn what iOS 18 means for your email marketing strategy and how email marketers can adapt to Apple Mail updates.
7 min read
Tags: AI, Association Strategy
Privacy and Security Considerations When Using AI for Your Association
In an episode of The Member Engagement Show, I sat down with Amanda DeLuke, Senior Privacy Analyst at Higher Logic, to talk about key privacy and security considerations for associations as they incorporate AI into how they do their work.
7 min read
Tags: Marketing and Communications
10 Ideas to Segment and Personalize Your Email Marketing
To truly harness the potential of email marketing, you need to go beyond generic blasts. Email personalization and segmentation can transform your campaigns, making them more relevant and engaging.
5 min read
Tags: Association Strategy, Community Strategy, Member Engagement
Building Intentional Inclusion in Online Communities
Fostering an inclusive online community is crucial, but it doesn't happen by chance. Inclusion requires intention and action. Learn from tips from our recent webinar!
4 min read
Tags: Association Strategy, Member Engagement, Member Retention
The State of Association Member Experiences
Learn what members want and what you can do to improve member experience and engagement.
8 min read
Tags: Association Strategy, Marketing and Communications, Member Retention
Creating a Re-Engagement Email Campaign that Works
Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.
5 min read
Tags: Marketing and Communications
An Email Marketer’s Guide to Data Privacy Regulations
Data privacy regulations can impact best practices for email marketers. Learn how to align your marketing strategy with data privacy trends.
4 min read
Tags: Member Acquisition, Member Engagement, Member Retention, Non-Dues Revenue
Association Education Trends and Opportunities
More than ever, today’s associations must embrace innovative learning strategies to engage members and create ongoing value through their educational programs.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!