Higher Logic Blog
4 min read
Tags: Member Acquisition, Member Engagement, Member Retention, Non-Dues Revenue
Association Education Trends and Opportunities
More than ever, today’s associations must embrace innovative learning strategies to engage members and create ongoing value through their educational programs.
5 min read
Tags: AI, Association Strategy
Unleashing the AI Assistant for Associations: Tips for AI Prompts
Learn how Higher Logic's new AI Assistant will redefine the way your association operates and how you can make the most of it!
14 min read
Tags: Association Strategy, Marketing and Communications
23 Examples of Brands Being Real, Done Well
Want your brand to stand out? Try developing a more authentic approach with a little inspiration from these 23 inspiring examples of human-focused brands.
8 min read
Tags: Community Strategy, Member Engagement, Non-Dues Revenue
Integrate your LMS with an Online Community to Grow Your Association’s Revenue
Pair your LMS with community to grow your revenue & increase member engagement through your association's virtual education program.
8 min read
Tags: Marketing and Communications, Member Engagement
Member Engagement Scoring: How Associations Can Measure Digital Engagement Levels
Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.
4 min read
Tags: AI, Community Strategy
Harnessing the Power of Human Community and AI with watsonx
Higher Logic collaborated with IBM to embed watsonx into our platform, giving online communities like IBM TechXchange on-demand answers.
5 min read
Tags: Community Strategy, Member Engagement
Engage Members Anytime, Anywhere: Mobile Apps for Associations
Mobile apps have become an essential tool for associations. We need to meet members where they are, which is increasingly on their mobile devices. Learn tips for using an app to increase member value.
11 min read
15 of Our Favorite Examples of Storytelling in Marketing
Get inspired by these examples of storytelling in marketing, from brands like Amazon and the Y, and learn how to tell more stories in your campaigns.
6 min read
Tags: Association Strategy, Member Engagement, Member Retention
How to Get Association Members to Renew in 2024 and 2025
Time to update your association's member retention strategy. What makes members renew? We read the 2024 Membership Marketing Benchmark Report from MGI and pulled out some tips.
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