Persona Development for Association Marketers

Understand your members to serve them better.

Targeting based on persona is key to ensuring you deliver relevant services and information -- and your emails stand out from the rest.

Download Persona Development for Association Marketers to get your 4-step guide to creating and leveraging personas.

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eBook

Learn about: 

• The two primary dimensions needed to define your personas
• Finding the information you need to build your personas 
• Document and presenting your personas 
• Leveraging your personas with dynamic content and segmentation 

This guide also includes a persona development worksheet so you can get started on developing personas for your organization today!