Blog Posts
Our top blog posts on automation rules
- 3 Ways to Improve Membership Acquisition at Your Association by Elizabeth Bell
- Integrate for Success: 3 Sweet Results of AMS Integrations by Elizabeth Bell
- Are You Prepared to Master the Engagement Economy? by Mitch Eisen
Find the Right People and Get
Them to Join Your Organization
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4-Step Strategy for Recruiting Lapsed Members
Walk through this 4-step approach, used by AARC, to create a targeted and personalized lapsed member campaign.
- Learn about the strategy behind a successful lapsed member campaign
- Get ideas on how to create audience-centric content that converts
- Find out how to test, segment, and customize for best results
Valuable Resources
Explore the resources below to help your organization identify, attract (or win back) and convert prospective members. If you have any questions, just ask.
SNMMI's Strategic Playbook for Winning Back Lapsed Members
Hear the behind-the-scenes details of how the Society of Nuclear Medicine and Molecular Imaging (SNMMI) developed an automated campaign that continues to drive member engagement and win back lapsed members.
On-Demand Webinar
3 Ways to Skyrocket Membership Numbers This Year
Learn how other associations are attracting and converting new members using online communities and marketing automation.
How to Calculate the Business Impact Of Your Online Community
Discover proven methods for calculating the 7 business impact metrics of your online community, including new member acquisition.
- Demonstrate business impact to executives and board members
- Identify your business impact metrics and how to calculate them
- Learn where to find organization-wide data and how to track important metrics
Automated Campaign Won Back 800 Lapsed Members in 45 Days
The American Association for Respiratory Care targeted their growing lapsed member base with a custom win-back campaign and they brought in over $64,000 in membership revenue.
The Institute of Public Works Engineering Australasia leveraged and integrated online community to increase outreach effectiveness, target prospective new members, and grow membership.
Strategy Increased New Member Prospects by More Than 25%
Using Community for New Member Acquisition and Recruitment
See how leading associations are are using online communities to attract and convert new members, foster peer-to-peer engagement, and drive website traffic to grow membership.
