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Persona Development for B2B Marketers

Don't be intimidated by personas

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Even if you don't use marketing automation, you can still benefit from the personalization insights that personas uncover. 

When it comes to creating personas, you can start small and refine and expand over time.  

Download the Persona Development for B2B Marketers worksheet to learn: 

  • What to include in your personas
  • How to document and present your personas 
  • How to create a personalized experience

Download your worksheet to get started on developing personas for your organization today!