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SNMMI's Strategic Playbook for Winning Back Lapsed Members

The Society of Nuclear Medicine and Molecular Imaging (SNMMI) was inspired to develop an automated campaign to rekindle and spark recruitment amongst their lapsed member base. 

Stepping away from traditional “we miss you” messaging, SNMMI embarked on a strategic engagement that began with a data analysis and ended with hundreds of renewed members and positive ROI. 

This webinar features Kaitlin Solomon, Sr Manager of Member Engagement at SNMMI, who will share the behind-the-scenes strategic steps and the key takeaways that continue to influence and drive member engagement:

  • Walk away with fresh ideas for creating an effective recruitment campaign 
  • Explore new approaches to crafting personally relevant messages 
  • Identify hot prospects and deliver purposeful follow through

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On-Demand Webinar

Kaitlin Soloman
Sr. Manager of Member Engagement