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Explore the resources below to help your trade association strengthen its mission as the voice for your industry and member organizations, and reach more people within those organizations to increase the value of membership and connect disparate groups.
If you have any questions, just ask.
Deepen Connections and Be the Voice for Your Industry
On-Demand Webinars
More than Just Engagement How PPAI Stays Relevant Year-Round
Watch this on-demand webinar to hear how Promotional Products Association International (PPAI) deepened connections and offered value to its members in a brand-new way.
Valuable Resources
How to Generate Revenue from Your Community
See how to generate revenue with targeted content at the right time using:
- Personalized home pages
- Discussion ads and sponsor communities
- Event communities that increase attendance
Increase Constituent Engagement with Personalized Messaging
Web tracking will help you create timely, personalized, and relevant communications. Check out this guide to learn:
- What web tracking is and how it works (including a checklist to get set up)
- Activities you can track and analyze to create effective content
- How to put the end user in the driver's seat to create their own personalized experience
Deliver Relevant Content to Your Members Based on Persona
Get your 4-step guide to creating and leveraging personas. Learn how to:
- Find the information you need to build your personas
- Document and present your personas
- Leverage your personas with dynamic content and segmentation
From Data Points to a Personalized Experience
View this session to learn how to use behavioral data to create the tailored and personalized experiences your audience expects.
Top Automated Campaigns for Associations: Event Promotion
Real-life examples of associations using marketing automation to get more attendees at their annual conferences, webinars, or educational events.
Blog Posts
4 Challenges for Trade Associations and How to Tackle Them with Community
Tactics to help you stay ahead of new developments in your industry, and become the go-to source for your member organizations.
Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew
Associations face more competition than ever before. Here's how you can compete by creating member benefits that get people to join and renew.
4 Tips for Generating More Non-Dues Revenue from Advertising
Increase exposure for your own initiatives, bring in more outside sponsorship, and meet members' needs while increasing revenue.
Webinar: Keeping Your (Trade) Association Relevant in the Midst of Industry Shifts
Staying Relevant, Providing Value, and Connecting Members
In an effort to bridge the gap between industry groups and show member organizations the real value of their membership, Promotional Products Association International (PPAI) created an online community.
Meeting Members’ Needs Through Education and Connection
To provide its members with access to the education and training they needed in a useable, relevant way, the American Gear Manufacturing Association invested in Higher Logic’s Learning Management System (LMS).
