WEBINAR SERIES
What's Next
FOR ASSOCIATIONS?
Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. What's the fuel that powers that member-centric focus? Data.
In this three-part series, we will dive into the world of member data. Whether you’re a data novice or a seasoned pro, you’ll walk away with tips to improve your processes and learn how to leverage all of the great information you’re capturing.
At the start of 2020, no one could have anticipated that we were about to enter a long period of experimentation. There was no playbook for running an association in a pandemic—the phrase “on the fly” was taken to new heights.
Associations are now taking a close look at the last 15 months to determine the most effective tactics. But it’s not just about what worked and what didn’t work, it’s about what’s sticking and what’s to come.
In this three-part series, we’re looking ahead. Join us as we explore answers to questions, including: What’s next for associations? What should associations expect and plan for in this new environment? How can you succeed in the new normal?
SESSION 1
Marketing in a Post-Pandemic World
With in-person interactions on pause, associations turned to virtual experiences to stay connected to members. But now as the world shifts back to a new normal, people are expecting to have online options for everything. And targeted communication is more important than ever. This all has a direct impact on the way associations recruit and market to members.
In this session, you’ll learn:
- Which digital experiences are now table stakes for your members
- New programs that are taking off (and which ones are getting left behind)
- How to target members who are likely busier than ever before
Annie Henderson
Marketing and Communications Coordinator, ASBO International
July 29 │ 2PM ET
Ashleigh Brookshaw
Community Engagement Manager, American Society of Safety Professionals
Jeffrey Spock
CEO, Association Revenue Partners
Beth Arritt
Association Strategist, Higher Logic
MODERATOR
SPEAKERS
THE SESSIONS
SESSION 2
Redefining Your Value Proposition
When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take another look.
According to 2021 data, nearly half of associations think their value proposition is only somewhat compelling, not very compelling, or not at all compelling to members.
Offering your members what they want and communicating that clearly is essential to member recruitment and retention.
In this session, you’ll learn:
- How to start an ongoing conversation with members to understand what they want and need sooner
- Defining how you meet those needs succinctly and effectively
- A strategy for revising your value proposition
Tom Morrison
CEO, Metal Treating Institute
August 31 │ 2PM ET
Dave Will
CEO, Propfuel
SESSION 2
Redefining Your Value Proposition
August 31 │ 2PM ET
Beth Arritt
Association Strategist, Higher Logic
MODERATOR
SPEAKERS
SESSION 3
How to Do More with Your Tech
Among the many changes brought on by the pandemic, association organizational structure and staff size changes are among the top. If you work at an association, your team may have shrunk, you may have taken on more responsibilities than you had before, or you may even be in a completely new role.
Whatever your situation, you’re probably wondering how you can do more with your technology when you don’t have the headcount. Maybe you’re exploring new digital platforms. Or maybe you already have a large tech stack at your disposal (lucky you!) but you don’t know where to begin.
In this session, you’ll learn:
- How to do more with less by getting your tech to work for you
- What every association must have in their tech toolbox (and why)
- Key considerations for new vendor evaluations
Katie Cammer
Senior Manager, Growth and Expansion, Healthcare Businesswoman's Association
September 23 │ 2PM ET
Annie Henderson
Marketing and Communications Manager, ASBO International
SPEAKERS
Beth Arritt
Association Strategist, Higher Logic
MODERATOR
Michael Jones
Vice President, Results Direct
