Higher Logic

⏳ Last chance to register! Recruit, Retain, Engage: Strategies for a Thriving Membership Base Don’t miss this opportunity to learn how the Australian Dental Association builds a strong, engaged, and loyal membership base. Join Sophie McGregor and the Higher Logic team as they share practical strategies you can apply to your own association. Australia & New Zealand 🗓️ Wednesday, 19 March 2025 ⏰ 10:00am AEDT | 12:00pm NZDT North America 🗓️ Tuesday, 18 March 2025 ⏰ 6:00pm CT | 7:00pm ET Walk away with insights on attracting, engaging, and retaining members — and building a lasting community. 👉 Secure your spot now: https://lnkd.in/gQcPpdyB

Super Forum 2025 Advisory Meetings – Sign Up Now! Are you ready to take your engagement strategies to the next level? At Super Forum 2025 in Nashville, we’re excited to offer exclusive 30-minute Advisory Meetings with our experts! What’s included? 🟠Get live demos of the latest features in our Higher Logic Thrive solutions. 🟠Discuss your organization’s goals and challenges with our experts. 🟠Explore tailored strategies to boost engagement with your members and customers. This is your chance for personalized advice and strategy sessions that focus on YOUR community/email marketing needs. Don’t miss out on the opportunity to collaborate directly with our team! 👉 Spots are limited, so be sure to secure your session soon. https://lnkd.in/e82eFnhE Still time to register 🔗 https://lnkd.in/dH7n6k2 #SF25 #Superforum2025

SEO isn’t dying, but it’s definitely not business as usual. AI is reshaping search. Google is scrambling. And SEO? Well, it’s about to have a year. If you’re trying to get found online in 2025, you’ll want to hear what Alec Cole, founder of Salt Rock SEO, has to say. On March 19, he’s breaking down: 🔹 How AI is shifting the search landscape 🔹 Google’s response to the flood of LLM-generated content 🔹 What’s happening to organic traffic 🔹 A few predictions on what’s next Long story short: search is getting weirder, less predictable, and harder to game. If you want to make sense of it all, join us. Link in the comments.

On Friday, Higher Logic hosted the second installment of our Association Success Series! 📽️👇Sarah Spinosa's got the recap for you. Experts Amber Worthen from Email Maven and Higher Logic's own Taryn Morrissey Buckley shared practical tips for using marketing automation to deliver more personalized member value, streamline tasks, reduce manual effort, and free up your team to focus on high-impact activities! ⏭️Tune in on March 21 for the next session in the Association Success Series. Greg Verdino and Conor Sibley will cover Practical AI Uses to Advance Your Association. 🔗Register for free (and watch the recordings): https://lnkd.in/dKsvMqXn #AssociationSuccess #MarketingAutomation #AI

Friday feels like a great day for another fun podcast clip. On a recent episode of The Member Engagement Show, Jennifer McNelly, CAE shared advice for CEO's approaching change at their associations. ✔️ Identify your problem(s) and opportunities for improvement today. ✔️ Get educated (with resources like ASAE: The Center for Association Leadership's Drivers of Change). ✔️ Lean into making continuous improvement part of your culture. An association's long-term viability depends on leaders' ability to look ahead and systematize the process of identifying and adjusting to trends and needs. 🎧 Listen to a clip below 👇 🔗 And check out the full episode here (or wherever you listen to podcasts): https://lnkd.in/dRAbKGsn #AssociationPodcast #AssociationTrends

🚀 In this episode of Associations NOW Presents, guest host Joanna Pineda of the Associations Thrive podcast chats with Rob Wenger, CEO of Higher Logic, and Amanda DeLuke, CIPP/E, CIPM, Senior Privacy Analyst at Higher Logic, about their AI adoption journey. 🤖💡 Rob and Amanda share how Higher Logic engaged employees with AI tools and offer practical tips for associations to begin their own AI journey. Learn how to create AI policies, prioritize data privacy, and leverage AI to enhance operations, boost member engagement, and drive innovation. Tune in for actionable insights to take your AI strategy to the next level: https://lnkd.in/gD3aAV_G #AI #AssociationLeadership #DataPrivacy #ASAE #AssociationsNow

Places to go, people to see! Lot's happening in March - here's where Higher Logic will be this month ✈️🌎 3/7 | Meghan Curtin is headed to Association Forum's Women's Executive Forum tomorrow in Chicago - we're excited to be a part of it! 3/11-12 | Megan Langley, William (Matt) Wood, and Bill Vear are thrilled to attend Customer Marketing Alliance's Customer Marketing Summit in NYC, where attendees will learn how to demonstrate ROI, optimize customer journeys, scale impact, and accelerate their careers.  3/13 | Mark Lowry and Dave Bornmann are participating in Association TRENDS' Salute to Association Excellence in Washington, DC. We're honored to celebrate remarkable achievements within the association community. 3/19 | We're hosting two awesome webinars! At 2 PM ET, Alec Cole, Founder of Salt Rock SEO, will walk through key trends driving change in SEO and how your organization can adapt. Then at 10:00 AM AEDT (which is 12:00 PM NZDT and 7 PM ET on March 18 for those stateside - anyone else get confused by time zones?🙋♀️) Sophie McGregor, Sarah Spinosa, and Kelly Whelan will share the latest strategies for associations aiming to recruit, engage, and retain members. Register for free for one or both on our event page: https://lnkd.in/ePb_HdJA 3/25-26 | Paul Schneider, Brendan Parm, and Bill Vear are joining thousands of CX, HR, and IT leaders in Las Vegas for Zendesk RELATE 2025. 3/26-28 | It's Higher Logic's biggest event of the year - our annual Super Forum Conference in Nashville! We cannot wait to see our amazing customers and industry experts in person. There's still time to register and join us! https://lnkd.in/dH7n6k2 3/31-4/3 | Folks from our Higher Logic Vanilla team will be at Forrester's North American B2B Summit in Phoenix to join in the discussion of the latest marketing, sales, customer engagement, & product trends. It's going to be an awesome month. Hope to see you out there! #OnlineCommunity #Associations #B2B

🎉 Associations, are you ready to take your membership strategy to the next level? Join our March webinar featuring Sophie McGregor from the Australian Dental Association along with our Higher Logic team, as we dive into real-world strategies to recruit, retain and engage members. Australia & New Zealand 🗓️ Wednesday 19 March 2025 ⏰ 10:00am AEDT | 12:00pm NZDT North America 🗓️ Tuesday 18 March 2025 ⏰ 6:00pm CT | 7:00pm ET 👉 Reserve your spot now: https://lnkd.in/e-QMZNrK You’ll walk away with practical tips to: 🌱 Attract and onboard members more effectively 💡 Understand and meet member expectations 🤝 Boost retention and foster loyalty 📈 Build a strong, connected community #Associations #MembershipGrowth #Engagement #Retention #Community #HigherLogic

Last Chance to Save $200 on Super Forum 2025! Today is the final day to lock in your Early Bird savings for Super Forum 2025 in Nashville! Don’t miss your opportunity to secure the best rate—early bird pricing ends tonight, March 4, at 11:59 PM ET. 🎉 Why Super Forum? Super Forum is your chance to connect, innovate, and grow alongside an incredible community of professionals. With hands-on Learning Labs, fresh sessions from expert speakers, and unmatched networking opportunities, it’s an event you simply don’t want to miss. 📢 Special Message from our CEO, Rob Wenger Super Forum is more than just an event—it’s an experience built to inspire you. Hear directly from Rob on why this year’s Super Forum is a must-attend for anyone looking to elevate their skills, ideas, and community connections. 👉 Save your spot now and save $200 before time runs out! Register Here: https://lnkd.in/eDfC3eFN We can’t wait to see you in Nashville, March 26-28! #SF25 #Superforum2025 #Earlybird

Most community teams struggle to keep content fresh. Anaplan found a way to solve that by not doing it all themselves. Their community content program, led by Ginger Anderson, taps into their 100,000+ members, encouraging them to contribute content. The result? Members visit the community an average of 💥27 times per month💥because there’s always something new and relevant to check out. Here’s what makes their approach work, and what others can learn from it: - Start small and be intentional. Instead of trying to launch a massive initiative overnight, begin by publishing one or two member-written blogs per month. Focus on quality over quantity, identifying engaged users with relevant expertise and collaborating with them to shape content. - Make content distribution a priority. A great post doesn’t do much if no one sees it. Anaplan amplifies member content through newsletters, social media, and even internal teams to drive visibility. They also encourage contributors to share their own work, increasing engagement beyond the community itself. - Support contributors every step of the way. Not everyone sees themselves as a writer, so Anaplan makes it easy to contribute by offering guidance and collaboration. They help members refine their ideas, structure their insights, and feel confident in sharing their expertise, resulting in content that’s both valuable and authentic. If your team is stretched thin trying to keep up with content, it might be time to start looking inside your own community for contributors. Get an inside look at how Anaplan does it. Link in the comments.