Marketing
Scalable marketing automation software for all your association’s needs
Confidently send the right message to the right person at the right time with Higher Logic Thrive Marketing’s industry-leading 99% deliverability rate.
-
Flexible Templates
Flexible Templates
Save time with easy-to-use pre-built email templates. Want to build your own? You can do that too in our simple WYSIWYG tool or in HTML.
- Customizing your templates to your brand has never been easier, plus you can save them so you don’t need to rebuild with every send.
- Test templates using a virtual inbox and apply changes to templates currently in use.
-
Dynamic Content & Segmentation
Dynamic Content & Segmentation
Easily refine your targeting to make messages feel personal.
- Target group segmentation helps you effectively tailor your communications.
- Show sections of your emails to a subset of subscribers with powerful story level targeting.
-
Automated Campaigns or Messages
Automated Campaigns or Messages
The choice is yours! Use robust automated campaigns designed on years of experience, research, and feedback with solutions to your challenges built right in – or send individual, standalone messages.
- Use our built-in AI Assistant to draft emails quickly and easily based on your prompts and tone while keeping your data private.
- Easy-to-build individual messages are effective for sending urgent communications or newsletters.
- Create staff efficiency with automated campaigns triggered on member data, activity, or inactivity.
-
Web Tracking
Web Tracking
Use digital body language to better understand your contact’s interests.
- Understand exactly how members are engaging using activity data that can be reflected on their member record.
- Apply insights gained from user activity to understand how to deliver membership value.
-
Landing Pages
Landing Pages
Easily collect leads, showcase your content, or help you collect information on people who are interested in any event, program, or service your association offers.
- Create gated assets with a form in a snap. Feed those individuals into a target group for nurturing.
- Collect interest on any topic or RSVPs on events your association holds for further communicating with that segment.
-
Engagement Scoring & Analytics
Engagement Scoring & Analytics
Gain insight from engagement scoring, reporting, and web tracking so you can refine your offerings and prove ROI.
- Proprietary engagement scoring helps you understand how engaged your members are so you can take action before it’s too late.
- Email analytics help you refine your programs to make them even more effective.
Powerful Member Experiences in One Easy-to-Use Platform
Drive member acquisition
Grow your audience through automated campaigns, targeted messaging, and understanding what prospective members are looking for.
Boost member engagement
Remind your members about the valuable benefits you offer and keep them informed about what’s happening in the industry.
Increase member retention
Member engagement scores help you understand who’s at risk and how to mitigate that to make renewal decisions a no-brainer.
See what it's all about
See how Higher Logic Thrive Marketing can boost engagement and create efficiency with personalized communications and automated campaigns.
Flexible Pricing for Associations of All Sizes
-
Marketing
Engage each individual easily
Tailor every email or automated campaign with dynamic content, segmentation, and personalization. Integrations with your AMS or online community make adding lists a breeze.
Simplicity is built in
Save time with pre-built email templates and automated campaigns based on nearly two decades of association experience.
Refine your programs with data
Gain insight from engagement scoring, reporting, and web tracking so you can refine your offerings and prove ROI.
No hidden costs
We want to see you succeed so we’ll never charge you extra for exceeding a certain number of contacts!
-
Community
Your members, connected
Discussions, Q&A, libraries and events bring your members together and keep them coming back.
Uncover deeper insights
Track activity trends, discussion topics, and searches in the community for deeper insights into what your members need.
Scale as you grow
Grow your community offerings through third-party integrations or additional functionality like learning, mentoring, and multisite management.
-
Platform
The complete member engagement solution
All the features of community and marketing automation in one integrated experience.
Designed with you in mind
Higher Logic Thrive Platform was made for associations, built on years of experience, research, and feedback with solutions to your challenges built right in.
Streamlined, usable member data
Bring the full member experience together, whether you’re prospecting, managing renewals, or growing non-dues revenue.
Get started quick
Prebuilt communities and email campaigns, tailored to your needs, get you up and running in no time at all.
Trending Resources in Member Marketing & Communications
20 min read
Tags: Report
2024 Association Email Benchmark Report
The Association Email Benchmark Report collects data from over 1,500 associations and nonprofits to bring you the latest email benchmarks and insights.
Download Now
5 min read
Tags: Template
Higher Logic Thrive Marketing Lookbook
Explore examples of email designs for associations built using Higher Logic Thrive.
Get Inspired
Ready to see what Higher Logic Thrive can do for you?
Let’s talk about how we can help your association spark engagement, improve member retention and achieve growth.
